Animation is a powerful tool when itx comes to advertising a
product or service, be it CGI, cartoons or even stop motion – all of these
animation forms can be used to advertise. As animation has no physical
impossibilities and is only limited by the imagination of the creator, another
way animation is used in advertising is to attract the viewer’s attention,
brightly coloured cartoons or impressive special effects are far more likely to
draw the interest of the viewer than just a man describing the product. An
example of this would be N power’s advert’s that featured Wallace and Gromit,
not only is it more entertaining to watch than a man describing the product but
it’s using a well-recognised character to promote the Product or Service
(recognised characters can also be used to advertise items in a supermarket – a
child is more likely to want a bar of chocolate etc. if it’s got his favourite
cartoon character on the wrapper).
Animation itself is completely limitless, having no
constraints as the animation exists within its own realm where no physical
limitations apply unlike the real world, for artists this is a whole new realm
of possibilities as a medium of art, using animation as an art form they can
explore concepts and interpret ideas in their own way without limit.
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